Nowadays, OTT platforms are gaining huge popularity among people.
After click here COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Popular platforms include Netflix, Watcha, and TVING.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Watching on phones or tablets anytime is a major benefit.
Recently, increasing subscription prices have caused 부담 for many users.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
On the downside, ads interrupt viewing experiences.
Some free services may offer lower-quality content.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with free service accessibility is important.
Using both strengths together gives consumers more satisfaction.
The future of streaming services is exciting to watch.